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Purity: 4 years on and some exciting developments!
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Purity: 4 years on and some exciting developments!

We are about to celebrate our fourth birthday and I am so excited to officially relaunch Purity with our new look and new services in Consultancy and Digital to add to the telephone and broaden our support for our charity clients.  Sitting in my home office writing this 15 months after the pandemic began is...

Purity Launches Digital Division
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Purity Launches Digital Division

As Purity celebrates its 4th birthday, we have the privilege to introduce our new digital team which launches our digital division. The team at Purity have, from the very beginning, been guiding our charity partners with their digital campaigns. But today, we are now managing the whole process from awareness to lead generation to loyalty...

The power to make a difference.
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The power to make a difference.

It always seems to me that the popular conception of power is a bit misconstrued. What is true power after all? Usually we associate power with strength, yet true strength is admitting our weaknesses. Power is more often than not associated with wealth and influence, yet historically the people who have made the most difference...

We’re only human, after all!
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We’re only human, after all!

Nearly 4 years since Purity began and we have gone from strength to strength and grown in both size and confidence in that time. On reflection, I’ve been thinking about one word which sums up that which makes us successful in what we do. Not an easy task when there are so many worthy words...

At Purity, We Love Our Policies
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At Purity, We Love Our Policies

I was privileged to be asked to present a policy writing session to one of our valued clients recently. It went very well and was received with appreciation and enthusiasm. It also underlined the importance of having an infrastructure in place which supports, empowers and enables the various areas of a business to work together...

Six ways that being a trustee gives back
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Six ways that being a trustee gives back

People often talk about trusteeship as an opportunity to give back, but the truth is that it’s one of the most rewarding roles anyone could take on. While I relish the support I can give to charities in my day job running a telephone fundraising agency, my role as trustee of the international development charity...

10 things to consider in your welcome programme
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10 things to consider in your welcome programme

As fundraisers, we’re always looking for the nirvana of low attrition and lifetime supporters. The long-term supporter journey is often talked about, but it’s not always obvious how to map out a journey that includes strategic and tactical planning as well as appropriately personalised responses to your valuable newly recruited supporters… One thing’s certain, one...

The Language of Climate Emergency
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The Language of Climate Emergency

Our brains are wired to react and restructure depending on the visual language that is constantly being transmitted to us. The words we see, use and hear transform our behaviour and the activity of our brain without us even realising. In fact, our brains don’t respond as rapidly to positive words as they do to...