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The digital impact of the IOS 14 update…
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The digital impact of the IOS 14 update…

Charity Digital Marketing: Don’t take your eye off the digital ball  “Successful fundraising has always been about effective testing and being able to adapt and adjust plans accordingly. Charity digital marketing is the perfect example of the need to be nimble to optimise fundraising campaigns.” Take the controversial update that Apple made to its operating...

Learning the value of transparency
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Learning the value of transparency

It’s no secret that many charities and NGOs operate on a shoestring. And even those that are better off still rely heavily on the generosity of people wanting to make the world a better place. To foster that generosity takes work, and trust – and this has never been clearer to me than during a...

3 Expectations your supporters have on digital
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3 Expectations your supporters have on digital

During the pandemic, the importance of digital communications with supporters has become clearer than ever. But, while Covid and its associated challenges have seen charities of all shapes and sizes ramp up its use, for a significant proportion – 40% in a recent Charity Digital Skills Report– the circumstances have meant it’s happened faster than...

What to do with refusals?
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What to do with refusals?

One of the questions we ask most often of our charities is “What are you doing with your refusals?” Too often we see that after a telephone campaign most will prioritise their new donors, which makes perfect sense. But so many don’t have anything planned for the people who refused to donate, this time, and...

Purity Launches Digital Division
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Purity Launches Digital Division

As Purity celebrates its 4th birthday, we have the privilege to introduce our new digital team which launches our digital division. The team at Purity have, from the very beginning, been guiding our charity partners with their digital campaigns. But today, we are now managing the whole process from awareness to lead generation to loyalty...

Purity: 4 years on and some exciting developments!
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Purity: 4 years on and some exciting developments!

We are about to celebrate our fourth birthday and I am so excited to officially relaunch Purity with our new look and new services in Consultancy and Digital to add to the telephone and broaden our support for our charity clients.  Sitting in my home office writing this 15 months after the pandemic began is...

The power to make a difference.
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The power to make a difference.

It always seems to me that the popular conception of power is a bit misconstrued. What is true power after all? Usually we associate power with strength, yet true strength is admitting our weaknesses. Power is more often than not associated with wealth and influence, yet historically the people who have made the most difference...

We’re only human, after all!
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We’re only human, after all!

Nearly 4 years since Purity began and we have gone from strength to strength and grown in both size and confidence in that time. On reflection, I’ve been thinking about one word which sums up that which makes us successful in what we do. Not an easy task when there are so many worthy words...