At Purity we believe that every telephone conversation is an opportunity to build rapport and engage people with your cause. Purity’s longstanding team understands how to genuinely connect, without being pushy, for a genuine and pleasant supporter experience that can engender commitment and loyalty well into the future.


The telephone offers you one of the most powerful ways of engaging new supporters with your charity’s cause and the work you are doing to make the world a better place. We help you reach out to new audiences through telephone calls supporting:

  • Value exchange campaigns
  • Petitions
  • Lotteries and raffles
  • DRTV advertising
  • Membership programmes
  • Hand-raisers
  • High-value giving

“I have just finished listening to the calls and glad to end the call monitoring on such a high standard. I have been so impressed each week with the professionalism and knowledge that the fundraisers provide whilst on the calls, it really does remind me the reason the campaigns are such a success.”

“Our supporters mention how “lovely” the calls are and how “comfortable” they felt.“

Supporter Development

Our calls help you to develop deeper and more meaningful engagement with your supporters to engender committed and longer-lasting relationships into the future. We can speak with your supporters for:

  • Upgrade (regular giving/lotteries/raffles)
  • One-off cash gift to committed regular giving
  • Reactivation
  • SMS conversion
  • Events registration/management
  • Legacy fundraising
  • Membership programmes
  • Volunteers
  • Gift Aid activation
  • Standing Order to Direct Debit conversion

Non-Financial Calling

Charities are increasingly recognising the benefit of not always asking for a financial gift whilst taking the opportunity to check-in with supporters to ensure they feel valued and appreciated. These calls can improve your overall supporter journey, deepen relationships and loyalty, and reduce attrition.  At the same time, they can help you understand your community more by capturing valuable supporter insight. We regularly call supporters for the following:

  • Thank you
  • Welcome
  • Check-in /wellbeing
  • Impact reporting / updates / calls to action
  • Supporter insight
  • Opt-ins / communications consent

“I was put at ease throughout the call and everything was explained so well to me”

“The call was very professional and I never felt like I was being pushed into a decision”

Legacy fundraising

Legacy donations are vital for many charities but talking about gifts in wills is a delicate subject that takes understanding. Our specialist fundraisers have years of experience in developing and delivering successful legacy fundraising campaigns and have the maturity and life-skills to manage these calls with the sensitivity required.

Legacy giving in the UK stands at £3.4 billion a year. To give this context, currently 6% of people leave a gift to charity in their will, but if this increased to 10% it could generate another £1 billion for good causes each year. What’s more, with the baby boomer generation estimated to pass on £5.5 trillion over the next 30 years, charity legacy income is predicted to double by 2050.

We’re proud to have partnered with these charities