Purity Fundraising has ceased trading with immediate effect, affecting 50 members of staff.
Over the past two years, the operating environment for telephone fundraising has become increasingly challenging. Campaign delays, reduced data volumes and extended tender timelines have created sustained uncertainty across the sector.
At the same time, the underlying economics of the model have become more difficult. The cost per call has seen limited movement across much of the sector over the past decade, while operating costs have risen significantly. As a Living Wage Foundation employer, we remained committed to paying fair wages, and those rates — alongside increases in PAYE and other employment costs — have increased materially in recent years. Sadly pricing across the sector has not adjusted at the same pace as rising employment and compliance costs.
Despite delivering strong results, maintaining high service standards and winning new work, the cumulative impact of prolonged uncertainty and structural cost pressures ultimately left the business unable to continue trading sustainably.
We are incredibly proud of what Purity achieved since its founding in 2017, having raised £65 million for charities and built a reputation rooted in quality and ethical fundraising. We are devastated that the business has reached this point.
Our immediate focus is supporting our team through the closure process, ensuring they receive clear guidance regarding next steps, and doing everything we can to help them secure new roles within the sector.
Helen Mackenzie – CEO
We’re proud to have partnered with these charities
It’s simple, Purity was founded to deliver the best quality fundraising in the charity sector
Real and ethically sound, that’s how fundraising should be.
Since 2017, we’ve built an incredibly knowledgeable, passionate and authentic team that is truly making a difference to our charity partners.
“Purity is a pleasure to work with…
The fundraisers feel like an extension to our team…their commitment, knowledge and sensitivity shine through in the quality of the conversations they have with our supporters, and this is reflected in the results.”
Fundraising Director, Greenpeace
Vision
& mission
Purity’s vision is to provide the highest quality fundraising services for charities with positive supporter experience being at the heart of what we do.
Results worth
shouting about
Purity’s team has a proven track record of achieving the best results in the sector, whilst maintaining the lowest complaint rates in the UK.
Quality
and integrity
To be the best, not the biggest. Purity aims to continually ensure quality in every area, whilst remaining steadfastly committed to our ethical roots.
Respect and
communication
Purity’s values are embedded in the way we communicate, whether to a colleague, client or supporter, we work with respect, integrity, and compassion.
Your Purity Journey
No matter where you are on your journey, we were here to help.
Since 2017, Purity has been leading the return of genuine and ethically sound telephone fundraising, with sector-leading experience and success.
434
Successful campaigns
across animal, health and development charities.
£65.9mill
Raised for clients
calculated at the average donor life value of 4 years.
0.012%
Complaint rate
delivered through Purity’s industry-leading training standards.