A fundraising agency with a difference Sector leading standards and results Learn more Multi channel campaign management Strategy, planning and delivery of integrated campaigns including telephone, digital, SMS and email Learn more Real results for amazing charities Proven expertise to help you create and optimise your campaigns Learn more Team owned agency passionate about what we do Because at Purity, it really is about our people Learn more

We’re proud to partner with these charities

It’s simple, Purity was founded to deliver the best quality fundraising in the charity sector

Real and ethically sound, that’s how fundraising should be.

Since 2017, we’ve built an incredibly knowledgeable, passionate and authentic team that is truly making a difference to our charity partners.

Fundraising Director, Greenpeace


& mission

Purity’s vision is to provide the highest quality fundraising services for charities with positive supporter experience being at the heart of what we do.

Results worth

shouting about

Purity’s team has a proven track record of achieving the best results in the sector, whilst maintaining the lowest complaint rates in the UK.


and integrity

To be the best, not the biggest. Purity aims to continually ensure quality in every area, whilst remaining steadfastly committed to our ethical roots.

Respect and


Purity’s values are embedded in the way we communicate, whether to a colleague, client or supporter, we work with respect, integrity, and compassion.

Your Purity Journey

No matter where you are on your journey, we are here to help.

Since 2017, Purity has been leading the return of genuine and ethically sound telephone fundraising, with sector-leading experience and success.


Successful campaigns

across animal, health and development charities.


Raised for clients

calculated at the average donor life value of 4 years.


Complaint rate

delivered through Purity’s industry-leading training standards.

Start changing the way you fundraise

Get in touch to join the Purity family.