One of the greatest challenges for charities today is the lack of resources and skills to manage a fully comprehensive and integrated digital fundraising strategy. Whether you’re new to digital fundraising or looking to improve the costs and efficacy of your existing digital campaigns, our specialist digital team can help.

Digital Strategy

Our digital team can work with you to create the most effective digital strategy to meet your needs, whether that’s social media, reviews, email or SEO, or all of these. Whatever your experience, from starting from scratch to reviewing and improving current strategies, we can help you create powerful, engaging campaigns that fully integrate with your wider fundraising programmes.

Our team is experienced in strategic planning for the charity sector, with focus on clear metrics of success and reporting.

  • Customer journey
  • Content marketing
  • Multi-channel reporting
  • Audience segmentation
  • Personalisation
  • Email marketing
  • Organic and paid social
  • Influencer marketing

“Purity have been invaluable in collaborating with us on our digital lead generation activity. They bring another layer of expertise, viewing the supporter journey from initial digital lead targeting through to the conversion as a whole, making it more seamless and efficient through granular optimisation.”

Ilona Reynolds – Direct Marketing Manager – Battersea Dogs and Cats Home

“The digital team really understood what we are trying to achieve and the creative produced was exactly what we had hoped”

Campaign Creation

We’re passionate about creative and effective digital campaigns. Our team can work with you to define strategic aims and objectives, utilise existing creative materials or generate new designs concepts, and implement and deliver successful campaigns. We can work up the entire campaign for you or dove tail with your existing creative agency for seamless campaign delivery.

Whatever your needs and aims for a campaign, we can help.

Lead Generation

Finding new potential donors is a challenge for every charity. Our telephone fundraising team are experts at sharing your charity’s story and genuinely engaging new regular donors. But to do this they need quality leads to contact and that’s where our digital team comes in.

Purity offers an integrated approach to fundraising, with our telephone insight continually informing and refining our digital strategies. Our expert digital team takes this insight and works with you to create and implement the most effective lead generation strategies to match your desired audiences. Types of lead generation campaigns include:

  • Social media advertising
  • Retention campaigns
  • Audience profiling and targeting
  • Lookalike audiences
  • Multi-channel reporting
  • KSS flying high with its first digital lead gen campaign…
    Air Ambulance Charity Kent Surrey Sussex’s first use of a digital lead generation campaign with a value exchange beat all targets to bring in over 500 new regular supporters and a year one income of over £45,000. Marrying digital lead gen with telephone was key to success… Read more here.

“We were having problems on one of our lead gen campaigns and Purity’s digital team knew immediately what the issue was and quickly resolved it for us”

“Email has been an issue for us for a while and Purity were able to troubleshoot and help implement a coherent supporter journey”


Email marketing is one of the most cost-effective ways of speaking to your individual supporters and shouldn’t be overlooked as a key element in a successful supporter journey.

Our team can help you create and build email marketing strategies that move away from generic broadcast newsletters and into engaging supporter lifecycle marketing. Whatever your goal, we can guide you in using email in the most creative and efficient way, either standalone or as part of an integrated strategy. Examples of potential email marketing campaigns include:

  • Welcome / thank you campaigns
  • Donation drives
  • Special/emergency appeals
  • Regular newsletters
  • Impact reporting
  • Storytelling emails

Social Media

Social media is essential to any charity and is an immediate and cost-effective way to generate engagement, donations, and action for your cause. We’re here to help you with every part of the social journey, whatever your goal may be.

A clear social media strategy that implements both organic and paid for content is fundamental to a successful campaign. Our digital team are experts in the field, keeping abreast of changing rules and algorithms so they can create and manage your social media activity for you, including:

  • Lead generation campaigns
  • Organic and paid for content
  • Audience targeting
  • Facebook and Instagram Advertising
  • Social media advertising
  • Social media strategy
  • Social media campaign
  • KPI creation
  • Social media reporting

We’re proud to partner with these charities