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10 things to consider in your welcome programme
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10 things to consider in your welcome programme

As fundraisers, we’re always looking for the nirvana of low attrition and lifetime supporters. The long-term supporter journey is often talked about, but it’s not always obvious how to map out a journey that includes strategic and tactical planning as well as appropriately personalised responses to your valuable newly recruited supporters… One thing’s certain, one...

The Language of Climate Emergency
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The Language of Climate Emergency

Our brains are wired to react and restructure depending on the visual language that is constantly being transmitted to us. The words we see, use and hear transform our behaviour and the activity of our brain without us even realising. In fact, our brains don’t respond as rapidly to positive words as they do to...

2 Years of Purity Fundraising…well, that went quickly!!
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2 Years of Purity Fundraising…well, that went quickly!!

Time continues to march on and suddenly we’ve sailed past our 2-year anniversary at Purity – another summer party in the park finished and another few bottles of fizz glugged to congratulate the team on a second fantastic year. As always, it’s time to step back and look at what we’ve achieved and where we...

Volunteering in Calais
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Volunteering in Calais

One of our amazing Fundraising Managers, Vanessa, recently volunteered in Calais through Calais Action Brighton. Below is her account of her experience: As Liverpool prepared to beat Spurs in the Europa League Final, a van pulled into an anonymous car park in Calais. Trestle tables and catering sized quantities of chicken curry, rice and salad...

CEO New Year Letter
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CEO New Year Letter

Dear Colleagues and Friends, As we head into 2019 and I look back over the last year, it’s hard to believe we have come such a long way in such a short time. Last Christmas we were still very much a fledgling business: we were 5 months into Purity and whilst we had hit the...

Time to Talk
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Time to Talk

We are proud of our positive culture here at Purity: a culture where we work to ensure everyone feels fully supported and able to come to anyone, from their line managers to me, if they have any worries or concerns that they want to talk about. However, it’s vital that we never become complacent when...

One year on!
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One year on!

Unbelievably, as I write this we are hurtling towards August 1st, which is exactly 1 year on from when our Head Coach, Tania, made our first call (a pledge of course!) at Purity Fundraising. It hardly seems possible. In those first whirlwind 6 weeks, when we were rushing around securing investment, offices, IT kit, dialler...

Purity launch new training programme and diploma
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Purity launch new training programme and diploma

As Purity excels and grows, the time seems right to upgrade our training programme to ensure that the quality and values of our business continue to exceed all expectations. Our stringent recruitment process means that only 2% of candidates interviewed make it through to training, with a high percentage of these already having had experience...

The Joy of Policies
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The Joy of Policies

As Operations Director, I write and maintain the Purity policies. Not the most exciting of tasks I hear you cry, but there are hidden depths nestling amongst the mundane. Take our DPA policy for example…. standing solid like a Roman legionnaire to guard against infiltrators and fraudsters, assisted ably by the more than capable anti-fraud...