Nearly 4 years since Purity began and we have gone from strength to strength and grown in both size and confidence in that time. On reflection, I’ve been thinking about one word which sums up that which makes us successful in what we do. Not an easy task when there are so many worthy words...
The Covid-19 pandemic has changed our world on so many levels this year, and its impact continues to ripple as we face a second wave and more restrictive measures announced by the Government. What’s more, official figures confirm that the UK has entered a recession, with the International Monetary Fund predicting that the economy will...
Well, here we are during a time the likes of which none of us could ever have imagined, we’re just approaching our third birthday and we’ve now raised over £20million for our charities! I’m proud to be able to say that we met the challenges of the coronavirus lockdown head on, with most of our...
I was privileged to be asked to present a policy writing session to one of our valued clients recently. It went very well and was received with appreciation and enthusiasm. It also underlined the importance of having an infrastructure in place which supports, empowers and enables the various areas of a business to work together...
People often talk about trusteeship as an opportunity to give back, but the truth is that it’s one of the most rewarding roles anyone could take on. While I relish the support I can give to charities in my day job running a telephone fundraising agency, my role as trustee of the international development charity...
As fundraisers, we’re always looking for the nirvana of low attrition and lifetime supporters. The long-term supporter journey is often talked about, but it’s not always obvious how to map out a journey that includes strategic and tactical planning as well as appropriately personalised responses to your valuable newly recruited supporters… One thing’s certain, one...
Our brains are wired to react and restructure depending on the visual language that is constantly being transmitted to us. The words we see, use and hear transform our behaviour and the activity of our brain without us even realising. In fact, our brains don’t respond as rapidly to positive words as they do to...
Time continues to march on and suddenly we’ve sailed past our 2-year anniversary at Purity – another summer party in the park finished and another few bottles of fizz glugged to congratulate the team on a second fantastic year. As always, it’s time to step back and look at what we’ve achieved and where we...
One of our amazing Fundraising Managers, Vanessa, recently volunteered in Calais through Calais Action Brighton. Below is her account of her experience: As Liverpool prepared to beat Spurs in the Europa League Final, a van pulled into an anonymous car park in Calais. Trestle tables and catering sized quantities of chicken curry, rice and salad...
Dear Colleagues and Friends, As we head into 2019 and I look back over the last year, it’s hard to believe we have come such a long way in such a short time. Last Christmas we were still very much a fledgling business: we were 5 months into Purity and whilst we had hit the...
