As Purity celebrates its 4th birthday, we have the privilege to introduce our new digital team which launches our digital division. The team at Purity have, from the very beginning, been guiding our charity partners with their digital campaigns. But today, we are now managing the whole process from awareness to lead generation to loyalty we are there to help in every way.
A lot of people find the digital aspect of fundraising confusing or complicated. That’s exactly what we want to change. Purity was built on honesty and the aim to be the best not the biggest. We are already working with clients to get rid of a lot of this confusion over what is possible through digital marketing for charities. The last year or so has really shaken up the sector and focused a lot of attention into what can be done online, but that can’t stop when things return to normal. A lot of charities are still finding their feet when it comes to online campaigns, lead generation or even basic awareness. That’s where Purity comes in. We’re known for being one the best and most trusted telephone agencies and now we’re starting to replicate that across digital and strategic consultancy.
The main differentiator for Purity is our ability to work across digital and telephone. That means that we can find people online and turn them into regular supporters, all through one team working with one aim. The fantastic part from a digital perspective is that we get first hand feedback on messaging from people that care. This is the Purity Journey, one continuous process to constantly update and perfect your campaigns and supporter relationships. We hear people talk about the supporter journey constantly, yet so few actually implement that journey never mind perfecting it. But we have that background, that experience and ultimately that data to do that for you.
We are already working with clients on digital campaigns, and we can’t wait to see what the future holds now we’ve officially launched the service. But if you’re reading this and a bit confused over what’s next for your digital campaigns, get in touch. We’re passionate about what we do, the space we work in and above all else the amazing causes we help.