By Sinead Costello – Client Services Director With charities looking for ways to boost their income as the energy crisis develops, living costs rise, and people’s need for support inevitably grows with it, there is one area where gains could quite easily be made – Gift Aid. Gift Aid is worth more than £1.3 billion...
It’s no secret that many charities and NGOs operate on a shoestring. And even those that are better off still rely heavily on the generosity of people wanting to make the world a better place. To foster that generosity takes work, and trust – and this has never been clearer to me than during a...
During the pandemic, the importance of digital communications with supporters has become clearer than ever. But, while Covid and its associated challenges have seen charities of all shapes and sizes ramp up its use, for a significant proportion – 40% in a recent Charity Digital Skills Report– the circumstances have meant it’s happened faster than...
One of the questions we ask most often of our charities is “What are you doing with your refusals?” Too often we see that after a telephone campaign most will prioritise their new donors, which makes perfect sense. But so many don’t have anything planned for the people who refused to donate, this time, and...
