Our brains are wired to react and restructure depending on the visual language that is constantly being transmitted to us. The words we see, use and hear transform our behaviour and the activity of our brain without us even realising. In fact, our brains don’t respond as rapidly to positive words as they do to...
Time continues to march on and suddenly we’ve sailed past our 2-year anniversary at Purity – another summer party in the park finished and another few bottles of fizz glugged to congratulate the team on a second fantastic year. As always, it’s time to step back and look at what we’ve achieved and where we...
One of our amazing Fundraising Managers, Vanessa, recently volunteered in Calais through Calais Action Brighton. Below is her account of her experience: As Liverpool prepared to beat Spurs in the Europa League Final, a van pulled into an anonymous car park in Calais. Trestle tables and catering sized quantities of chicken curry, rice and salad...
Dear Colleagues and Friends, As we head into 2019 and I look back over the last year, it’s hard to believe we have come such a long way in such a short time. Last Christmas we were still very much a fledgling business: we were 5 months into Purity and whilst we had hit the...
We are proud of our positive culture here at Purity: a culture where we work to ensure everyone feels fully supported and able to come to anyone, from their line managers to me, if they have any worries or concerns that they want to talk about. However, it’s vital that we never become complacent when...
There are many terms used in business about working together with clients or indeed other related businesses– “we want to build a partnership” or “we aim to be an extension of your business” – some call them clichés and they can be if used without really working to actually make that true partnership happen. I...
Unbelievably, as I write this we are hurtling towards August 1st, which is exactly 1 year on from when our Head Coach, Tania, made our first call (a pledge of course!) at Purity Fundraising. It hardly seems possible. In those first whirlwind 6 weeks, when we were rushing around securing investment, offices, IT kit, dialler...
As Purity excels and grows, the time seems right to upgrade our training programme to ensure that the quality and values of our business continue to exceed all expectations. Our stringent recruitment process means that only 2% of candidates interviewed make it through to training, with a high percentage of these already having had experience...
As Operations Director, I write and maintain the Purity policies. Not the most exciting of tasks I hear you cry, but there are hidden depths nestling amongst the mundane. Take our DPA policy for example…. standing solid like a Roman legionnaire to guard against infiltrators and fraudsters, assisted ably by the more than capable anti-fraud...
Answer: When it’s a Gift Aid tick box! Did you know that according to the latest findings by HM Revenue and Customs a staggering 200,000 charities didn’t add a Gift Aid tick box to their donation appeals, and as such have lost out on an eye watering £600 million (yes that’s right, six hundred million...
